Stretton Magna, Leicestershire (an Eco Town) for CWS.


Project Description

An award winning proposal by Studio Director John Muir for a sustainable new community located east of Leicester from which it is separated by a “green wedge”.
The project, promoted by the Co-operative Wholesale Society (CWS) sought to rationalise their agricultural land holdings (in excess of 2000 hectares) such that agriculture is located on good quality agricultural land and the new community is created on the poorer land.
Our proposals were commended by the Rowntree Foundation and include:
• 600 Ha. high density housing
• 750 Ha. medium density housing
• 520 Ha. low density housing
• 1.6m sq ft of business use
• A village centre focused on the medieval church and incorporating shops and other facilities
• A cricket pitch, bowling green, two golf course.
• Improvements to the local aerodrome
Locally generated energy fed by fuel from the CWS farms is provided by the community’s own powerplant.
The masterplan proposals also involved us in a variety of related studies which included aircraft noise and safety, land quality evaluation, topographical assessment, and morphological housing assessment of seven Leicestershire villages.

Project Details

Tags    Regeneration, Urban Design and Masterplanning
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